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1955: beiersdorf launches a protective hand cream on the market under the name of atrix. 1963: nivea milk, liquid nivea creme in the form of water-in-oil emulsion, is introduced "for all-over body care". 1974: beiersdorf diversifies its business and introduces a divisional structure. At this time, the divisions are cosmed, medical, pharma and tesa. 1982: Start of steady expansion of nivea as a brand for skin and body care through large number of subbrands with international focus. Introduction of nivea gesicht (face) in Germany, austria and Switzerland. 1989: Change of strategy: Start of the implementation of a strategic reorientation process focusing on the core competencies of skin care, wound care and adhesive technology. 1990: Acquisition of the juvena brand, developed by the divapharma pharmaceutical laboratory, founded in 1945 in Zurich. 1991: Acquisition of the la prairie brand, originated in the famous la prairie clinic in Montreux, Switzerland.
World War ii and the second half of the twentieth century edit nivea lotion nivea anti Age cream. During World War II: The marketing manager Elly heuss-Knapp distanced the brand from nazi ideology. 3 In elemis 1949 she became the wife of Theodor heuss. 1945: At the end of the second World War, a majority of the hamburg production plants and administrative buildings have been destroyed through Allied bombing. 19451949: Most of the affiliates and the international trademarks in almost all countries, in particular in the usa, the uk and the commonwealth, and France, are lost.
The beiersdorf company begins to regain its trademarks again. 1950: ph5 Eucerin is launched on the market. This innovative ointment focuses on the importance of the skins own natural protective acid barrier in maintaining good skin health. 1951: The first deodorizing soap is introduced under the name of 8x4. The brand is extended into a product family during the 1950s and 1960s.
Nivea i home of, nivea usa
1922: Willy jacobsohn takes over as Chairman of the Executive board of the newly formed stock corporation. The first self-adhesive plaster is introduced under the name hansaplast. In 1925, nivea remodeled its cream in a blue tin with a white logo. 1925: nivea is relaunched in blue packaging. 1928: beiersdorf shares are listed on the hamburg stock exchange for the first time. Over 20 production sites worldwide are already in operation.
1933: Under the pressure of National Socialist propaganda, the jewish members of the Executive board stepped down. Willy jacobsohn, the former Chairman of the Executive board, heads the foreign affiliates from Amsterdam until 1938. By adopting a policy of "honorable tactics the beiersdorf Executive board, under the leadership of Carl Claussen, steers the company through the nazi period. Although beiersdorf retains its own business culture, it must still cooperate with the regime. 3 1936: tesafilm, an innovative transparent adhesive film, is launched. 1941: tesa is introduced as the umbrella brand for self-adhesive technology.
nivea - home of skin and
1906: The first overseas branch is established in London. 1909: Labello is launched on the market. It is the first lip care product in sliding tube packaging. The term Labello is derived from Latin nivea for "beautiful lip" (labeo lip; bello beautiful). 1911: nivea creme the first stable water-in-oil emulsion is introduced. The emulsifying agent Eucerit is made from lanolin, found in sheep's wool, and is the key to nivea creme's unique properties. 1918: The deaths of Oskar Troplowitz and his partner Otto hanns Mankiewicz result in the formation of a stock corporation (limited company) on June 1, 1922. Between the wars edit nivea 19242010.
Body care products, nivea
Nivea originated in Germany. The date of the patent document for the manufacture of medical plasters is taken as the date of the companys formation. Beiersdorf produces gutta-percha plasters in his laboratory on the basis of his patent, laying the foundations for modern plaster technology. 1890: Pharmacist Oskar Troplowitz (born in 1863 in the Prussian City of Gleiwitz - nowadays Gliwice, poland) takes over the company. 1893: The first international cooperation agreement is concluded with. Trading company lehn lauder fink for the. 1900: Patent application for Eucerit, an emulsifying agent. Eucerit is the basis for Eucerin and, later on, for nivea creme.
This was the origin. Nivea comes from the, latin word niveus, meaning "snow-white". 2, during the 1930s, beiersdorf started producing different kind of products such as tanning oils, shaving creams, shampoo and facial cleanser and toners. The trademark "nivea" was expropriated in many countries because of World War. The confiscated trademark rights was completely bought back by beiersdorf. During the 1980s, the nivea brand expanded into a wider global market. Contents History edit timeline edit before world War i edit 1882: Pharmacist paul Carl beiersdorf establishes the company on March.aziatische
Nivea - home facebook
From wikipedia, the free encyclopedia, jump buik to: navigation, search, for other uses, see. Nivea (pronounced nivea 1 ) is a german personal care brand that specializes in body-care. It is owned by the. Hamburg -based company, beiersdorf, global. The company was founded on,. In 1890, it was sold. Troplowitz worked with his consultant. Paul Gerson Unna and the german chemist, isaac Lifschütz, developed a new skin care cream. In 1900, lifschütz developed a water-in-oil emulsion with, eucerit, the first stable emulsion.